Novice boaters attempting to navigate through the Florida Keys are advised to hire a local Captain familiar with the waters, the tides and the best places to stay. The same can be said for business owners and/or executives with no experience attempting to develop an effective business-to-business marketing strategy. Hire a professional. 
My name is Captain Jim Steadman. For the past 40 years I have developed effective, efficient, carefully coordinated and highly successful marketing programs and strategies for a wide range of industrial firms.
During that time I have also sailed inland waters and earned a Coast Guard “Captain” license and ASA Sailing Instructor Certification.
While you might think they are unrelated, I can assure you that any unplanned, shoot-from-the-hip sailing excursion frequently ends with disappointment, damage and sometimes disaster. The same is true for an improperly planned and executed marketing strategy.
A boat has been called a hole in the water into which one throws money. A poorly conceived and/or executed business-to-business marketing program can literally sink your company with wasteful expenditures and no return on the investment.